Imperial Marketing - Dedicated to providing superior service to every customer, every time

Brand Development Consultation

Our consultation helps clients develop communications that maximize the power of their brand. We believe every brand can tangibly and continually improve its performance and our experienced consultants develop comprehensive strategies aimed to best realize this potential. A well-conceived brand promotion has the power to inspire both your employees and your customers. As a full service brand marketing company we are your one-stop-shop, providing brand marketing solutions designed to grow your business!

Market Research

Imperial Marketing utilizes qualitative and quantitative research to uncover unique customer insights with the end goal of capturing brand loyalty, broadening appeal and, ultimately, increasing profits. This research helps to identify your target markets, which then provides us further insight through focus groups and market surveys. Careful analysis of these tools identify brand strengths and weaknesses, predict the impact of different initiatives and assist in the development of optimal strategies to ensure positive, measurable brand performance. Our thorough market research process will ensure your next promotion is on target giving you a competitive edge.

Media Research

We will research your target audience and filter through the vast number of media choices to analyze which media outlet(s) will bring your company the best results for your budget. Our experience with in-depth analysis provides the foundation for making decisions that are crucial to production, development, marketing, branding and investment. This type of targeted media campaign ensures your target audience is reached while providing you a greater return on your media investment.

List Procurement/Management

Whether for a direct mail, email or online promotion, Imperial Marketing will consult with you to procure a list based on your target market and marketing objective. We hold a number of strategic relationships with list brokers who possess years of experience identifying lists to support your specific target market needs. By "drilling down" your list, we can help you target only the market segment which will gain you the best response to your marketing campaign and the largest return on your investment.

Customer Segmentation

A key factor to success in today's market place is finding subtle differences to give your business a marketing edge. Marketing opportunities increase when groups with varying needs and wants are recognized. By focusing on that segment, you will realize greater profits. We can help you analyze the needs and wants of specific market segments; targeting specialty markets more effectively than just aiming at the "average" customer.

Corporate Identity Package

When moving from concept to reality, it is essential to maintain brand integrity throughout your entire visual and verbal system. We work in close partnership with our clients to develop a comprehensive corporate identity package including: logo's, corporate websites, intranet sites, signage, business cards, stationary and all forms of corporate communications from email to presentations. To assist clients with ongoing implementation of their brand, we produce comprehensive and accessible brand guidelines that explain the basics of a brand program and provide examples of how to accurately apply it across all parts of an organization.